Great result of any SEO campaign is generally a result of a number of efforts of an SEO services company Darlington that mainly involve on-page, off-page and technical SEO and great content of course. Experts say that irrespective how good your website is, if it lacks quality and information-rich content, it will be of no use at all. This is why, the professionals pay undivided attention towards the quality of the content and primarily, ensure that it’s full of information that is being sought by the audience. The biggest tip regarding content rating given by the experts is that it should showcase a carefully structured process. Some useful tips on creating a killer content are offered here by the experts of digital marketing agency Darlington.
SEO Writing Tip #1: Let’s E-A-T
As mentioned above, the content should have information, generally, the principle used here is given the name of E.A.T. Here E stands for EXPERTISE and A stands for AUTHORSHIP, whereas the T stands for the TRUSTIWORTHINESS of the content. Pages with high E-A-T are given a higher-quality rating and experts of digital marketing agency Darlington say that these qualities can be achieved by listing the name and credentials of the author.
SEO Writing Tip #2: Avoid Certain Words That Could Be Perceived as “Hate Speech”
In the past some years, Google has become specifically cautious about hate speech and this is where, this second tip has emerged from. Experts from SEO services company Darlington recommend staying miles away from words, phrases, terms, etc. that can be a hate speech as in that case, they will red flagged to decrease the quality of the content.
The seriousness of this pointer can be determined by the fact that Google’s User Content and Conduct Policy states that there is no tolerance for hate speech.
Here is a small list of “trigger” words that could lead to micro–aggressions.
- Blind
- Crazy
- Cripple/Crippled/Crippling
- Deaf
- Dumb
- Insane/Insanity
- Lame
- Manpower
- Slave/Slaved/Slavish/Slavery
- Stupid
- Lame
- Mental
- Minority
- Moron
- Bipolar
- Duh
- Grandfathering
- Guys
- Handicap
SEO Writing Tip #3: Proofread. Proofread Differently. Repeat.
Google has a very clear mindset on the content that is not very well-written, i.e. to decrease the rank of the website where it us present. This can be avoided totally by proofreading multiple times and setting the entire content free from grammatical and contextual errors. This means that the ideal path of writing a content should be –
Step 1: Write the content
Step 2: Grammarly check
Step 3: Run a grammar and spelling check
Step 4: Read it yourself and make necessary edits.
Step 5: Send it to someone else to read with an eye for grammatical errors
Step 6: Read it again and make final edits
