"Google ads" that was earlier called "Google AdWords" is a really impressive and fast method of bringing traffic on the website and achieve business’s goals. With the help of the services of an AdWords management company India, ads can be placed strategically in Google search results and a vast number of other web pages, where potential and relevant traffic could be found. A number of minor and major things are there to know just in case, you are planning to get started with it and here in this blog post, we will have a look at some of them.
What is "Google Ads"?
According to the experts of Google AdWords management company Darlington, this is basically an online advertising program run by Google for businesses. With the help of this program, any business can get its online advertisement appear on search results and millions of websites in the form of a banner. These ads can appear on search results, websites, blogs, apps and even videos that are a part of Google Display Network.
Why Use Google Ads?
According to the experts of Google ads management services, a number of reasons can be cited as an answer to this question and some of them are discussed here.
A Huge Audience
Why particularly Google and not any other network, because this network has vast opportunities in the form of the largest PPC or Pay Per Click advertising network. This way, just with one advertisement, your website can be amidst millions and billions of potential customers and with more than 3.5 millions, things appear even brighter.
In other words, when managed properly by a reputed Google AdWords management company Darlington, your business’s website and its information can reach up to 90 percent of total Internet users across the globe.
Quick Results
Yes, this has remained as the top reason behind businesses relying so much of Google’s ads campaign along with other digital marketing strategies like SEO. SEO is more effective, but the problem with SEO is that it is a time consuming process that takes almost 3-4 months to start showing its results. As compared to SEO, PPC or Google ads strategy is much more effective and can start pulling traffic just in a matter of minutes after being launched.
Apart from these, cost-effectiveness, high quality leads, advanced tools and analytics too have contributed towards the popularity of Google ads campaign or strategy.
How To Use Google Ads?
The steps mentioned as pointers below will help you set-up a PPC or Google ads campaign without any major issue.
- Set A Goal
- Set Your Bid Strategy And Budget
- Create Ad Groups
- Create Ads
- Add Extensions
Some Of Your Extension Options Include:
- Sitelink Extensions
- Structured Snippets
- Call Extensions
- Track Your Results And Refine Your Campaign
