Google Or Facebook – Choose One With The Help Of Adwords Management Company

Businesses are now very well-aware that online marketing is basically a combination of a number of strategies and processes and one of them is the AdWords or PPC. The problem the PPC is facing for quite some years now is basically the competition that it had received from its closest competitors like Amazon, Facebook, etc. This competition has made people rethink regarding the selection of the right channel in terms of AdWords marketing despite they being aware that till date, Google AdWords management services are the best.

In this post, we have thoroughly reviewed two biggest platforms used for AdWords marketing these days and find out how they are different and finally, reveal, which one is more beneficial for a business. We are going to review Google and Facebook AdWords services and right in the beginning, this deserves a mention here that both fall into the broader marketing of PPC (or Pay-Per-Click Advertising)

What Is Google Ads?

Ask any Adwords management company Darlington and you will get to know that Google is the biggest and the most potent platform offering AdWords related services. One factor that makes it an undisputed king is that it experiences over 3.5 billion searches worldwide on a daily basis. The number speaks for themselves and keeping this number in mind, anyone can easily assume that as of now, Google is the emperor and is going to remain the same way for years to come.

This search engine allows businesses to place targeted adverts in the search results page in front of your ideal audience. In other words, businesses or the Google AdWords management company can choose specific keywords that they would like to target based on their industry, product or service and create ads on their basis to place in different areas on Google search results.

The biggest feature of this AdWords platform is that the experts from Google Adwords management company Darlington can overlay a number of additional targeting options on the top of keywords or product data. This mainly includes –

• Location targeting that gives experts the potential to target users in a particular location or region.
• Ad schedule targeting is basically the ability to control when ads would be displayed along with search results and when not.
• Device targeting and with its help, experts of Google AdWords management services can choose the device on which they want their ads to get displayed.
• Demographic targeting allows businesses and AdWords experts to target users based on their gender, age, parental status and/or household income.

Then, there are several other overlays such as Audience targeting, Website visitors/remarketing, similar audiences, Affinity audiences and lastly, there is In-market audiences

What Is Facebook Ads?

Facebook, the most powerful social networking platform has Facebook ads manager that allows businesses to place ads on Facebook and its associate networks and platforms such as Instagram and Audience Networks. Since we all use these platform, we come across some ads in between browsing the news, feed, stories, etc. They are basically the Facebook ads that are popular for different reasons. The biggest difference between Google and Facebook advertising is that in Facebook ads marketing, there are several options that you can choose to target audiences based on their browsing habits and behaviour. Also, just like Google, in Facebook ads too, you’ll find the option of targeting audiences based on the brands they like, hobbies they have, TV shows they watch (interest targeting), as well as their digital activities.

One more interesting thing about Facebook ads is that here to, a number of targeting options are present that make this platform ideal for new businesses. A lot of things are similar in Google and Facebook and some of them are there to allow Google Adwords management company Darlington to run a campaign simultaneously on both these platforms.

Advantages of Google Ads

• Volume – The volume of Google searches increasing by 10% every year.
• Intent – Advertisers get access to an unprecedented and unequalled potential audience
• Advanced – Allow advertisers access to the greatest volume of data and technical features
• Suitable For All Industries – Advertising on Google is suited better to particular industries.
• Suitable for B2B – Google can be a wise choice for those offering B2B services or products.

Advantages of Facebook Ads

• Creating Intent – Appropriate audience targeting and engaging ad creative on Facebook can result in a sale.
• Reach – The platform has an estimated 1.66 billion daily active users and it’s estimated that 66% of Facebook’s total audience is active every day.
• Targeting – Provides advertisers with the opportunity to be even more targeted with their messaging and content than they can be on Google.
• Cost – Sightly cheaper platform to advertise on than Google.