As you get in touch with any reputed SEO company Darlington to avail SEO services, you will come across some very new terms, phrases, words and acronyms. You can search for their meaning on Google, but then, there are some that even Google can’t explain clearly because of the fact that there are just too many suggestions out there. In these situations, the best option is to seek the information from SEO professionals holding expertise and years of experience. Here in this blog post, we will start understanding the two following things with the help of experts of SEO.
- On-Page SEO & Off-Page SEO
- Black Hat SEO & White Hat SEO
Both of them are not as important to understand for you as a client, but still, having knowledge is not a bad thing at all. So let us first understand on-page and off-page SEO.On-Page SEO & Off-Page SEOThe terms, on-page and off-page are given to the processes or steps of SEO on the basis of where they are performed. If these steps are taken on the website itself, it is given the name of on-page SEO and if not on the website, but elsewhere on the Internet, it is called off-page optimisation.On-page SEO is everything the SEO professionals from an SEO agency Darlington can do on the website – from the optimisation of content through technical aspects. This could include the following –
- Keyword Research
- Content Optimization
- Title Tag Optimization
- Page Performance Optimization
- Internal Linking
On the other hand, there is off-page SEO that mainly involves getting high-quality backlinks to make Google understand that the website has a good reputation on the Internet. This can be done by the following steps taken by SEO company Darlington professionals.
- Guest Blogging
- E-Mail Outreach
- Broken Link Building
One very important point to note here is that a successful SEO strategy is a balanced combination of both on-page SEO and off-page SEO.
