Website owners are often unaware of the technical terms associated with any website’s functioning and its presence on the Internet. One of those terms is the "bounce rate" and just like all others, people are unaware of this too. Here in this post, we will try and go through the details of this action and all other things that people should know about them.
What Is Bounce Rate?
According to the experts of website design services Darlington, Website Bounce Rate refers to the percentage of the users arriving at your website and then leaving away immediately. Here, the term, "Immediately" refers to clicking just one page and then, leaving the website and this is given the name of "website bounced". If the normal routine of visiting a particular website through the medium of search engine is not followed, it can also be termed as the "website bounced". This non-following of the normal routine mainly happens for a couple of core reasons and one is that your website is not targeting the right audience. The second reason could be that the audience is not finding your website attractive or useful enough to stay there.
These reasons clearly mean that your website requires some changes here and there like in the website design Darlington to even in the technical SEO of the website. This can be done in a number of ways and some of them have been discussed here in this post.
Improve Site Speed
The services offered by the chosen web design company Darlington will be extremely crucial here because the first thing they will focus upon is the website speed and increasing it further. For this, they will take a number of steps like image optimisation, clearing the cache, switching to a better "hosting services" provider and so on.
This is something very important, keeping the fact in mind that if the website takes more than 3 seconds to open; the user will switch to other websites, thereby contributing in bounce rate heightening up.
Calls To Action
One more thing that the experts of web design services Darlington will focus upon is the call-to-action. Experts’ believe this as a very impressive technique used on the websites to instigate audience to enter further into the website and therefore, the position of this CTA button will be strategically selected. They will make sure that every page of the website has a CTA button that pulls your audience further into the website.
Apart from these two very crucial things, the experts of web design services Darlington will also focus upon A/B testing to maximise the conversion rate and also add more impressive testimonials and reviews. Lastly, high quality images that load really fast would be their ultimate saviour as experts believe that they have a huge role to play in retaining website users.
